It’s no longer good enough to be presenting features and benefits about your products and services. This doesn't set you apart. You need to be telling a story, finding ways to connect with your target audience. This is the essence of content marketing. Case studies are great ways to share your stories. Positioning your business as a problem solver is the goal. Share an example of how you helped a client solve their problem. It's likely that someone else shares the exact same problems and will relate with this experience. This connection will resonate more effectively and help your new client to build their own success story.