Spotlite on Braille Programs and Education
We transformed Braille Institute Social Media and Email Communications
Braille Institute transforms the lives of people of all ages with vision loss serving more than 37,000 people through a variety of programs, classes and services. Braille Institute is also the creator of the Braille Challenge bringing youth finalists from every state to California to compete! 70% of adults who are blind are unemployed but 90% of employed people with blindness can read and write braille. Spotlite audited Braille Institute email database marketing and online social media footprint. We identified opportunities to elevate branding and creative along with key messaging across youth and adult channels. All social and email communications were given a fresh look and feel and new messaging to promote increased engagement in life-changing programs.