About Braille Institute

Braille Institute transforms the lives of people of all ages with vision loss serving more than 37,000 people through a variety of programs, classes and services. Braille Institute is also the creator of the Braille Challenge bringing youth finalists from every state to California to compete!

 

What does the data say?

70% of adults who are blind are unemployed but 90% of employed people with blindness can read and write braille.

 

1st steps…

Spotlite audited Braille Institute email database marketing and online social media footprint. We identified opportunities to elevate branding and creative along with key messaging across youth and adult channels. All social and email communications were given a fresh look and feel and new messaging to promote increased engagement in life-changing programs.

What have we achieved so far?

Facebook organic page reach is up by 137.5% YOY, likes up 17.5%

Instagram organic page reach is up by 26% YOY, profile visits up 48% and followers up 111%

Email open rates up 22% and click through rates are up 7% YOY