Spotlite on Healthcare in the Caribbean

We transformed the JFL Hospital patient and physician experience

JFL Hospital approached Spotlite Marketing with a goal of elevating the status of the hospital. Our goal was to communicate investments in people and technology that would improve diagnostics and patient experiences. Patients were travelling out of area to get the care JFL provides. The secondary goal was to increase physician employment rates and tenure.  In addition to a new look and feel, enhancements included: 

• Easy navigation • Patient payment portal • Careers portal • SEO optimization • Mobile responsive design