Organization

Business services organization

Challenge

Expand founding brand through franchise offices, extend on this brand to launch complementary services that will also be franchised.

Recommendation

Redesign practice interior design, rejuvenate and re-target brand position

Method

Develop franchise systems, processes, technical programming and all marketing materials to support franchisees. Launch sister brands and duplicate process from core brand expansion.

Results

Company grew 450% over 4 years working with Spotlite increasing from 12 to over 170 employees.